Customer Experience Is Everything: Three Steps to Make Yours Unforgettable
By Jamie Domenici In today’s digitally driven marketplace, all it takes is a swipe or a click for a potential customer to find a better price, a wider selection, or a more convenient location. So how...
View ArticleSmall Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season
By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the...
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4 Companies That Use Humor in Marketing (And How You Can Too)
By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big...
View ArticleWhat a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market
The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my...
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15 Essential Skills for Content Marketers—Do You Have Them?
Got content marketing skills? I sure hope you do, because your work in content marketing will probably require all of them—and maybe even a few you don’t already have. Whatever skills you don’t have...
View Article3 Marketing Strategies That Can Also Be Used to Attract the Best Employees
By Brandon Lewis A great marketing strategy is the best way for small businesses to attract and retain customers. And while some strategies have changed through the years, the constant is how we...
View Article12 Business Experts You Should Be Following on Facebook
By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing...
View Article7 Ways to Get (Mostly) Free Publicity for Your Business
By Adam Witty When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your...
View ArticleHow Ecommerce Sites Can Increase Traffic Beyond the Holidays
By Rob Toledo Ah, the holidays. Remember them? A time when merchandise practically walked itself from crowded shelves to customer doorsteps — when being an ecommerce site meant checking and rechecking...
View Article5 of the Hottest Trends in Marketing Right Now, According to Industry Experts
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and...
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10 Copywriting Tips to Boost Your Website’s Conversions
Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the...
View Article7 Rules for More Effective Social Media Marketing
By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted...
View ArticleMarketing Your Business in a Coronavirus-Affected World
By Evelyn Johnson You are trapped in your home, using Zoom to coordinate with your colleagues and struggling to fend off pets, family, or whatever is distracting you from work. But those are not your...
View Article5 Smart Ways to Use Webinars as a Marketing Strategy
In these socially distant times, businesses want to find new ways to connect to customers, fans, and potential leads. Most digital marketing tactics are as relevant as ever, but one that seems as...
View ArticleBoost Your Next PR Campaign With the Help of Digital Marketing
By Holly Rollins It’s a no-brainer that professionals in America spend an incredible amount of time online, an average of 22.5 hours per week, according to the USC Annenberg School Center for the...
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